If you have a website or blog, you have landed in the right place, especially if you want to know how to properly promote it. This definitive guide will walk you through many of the basics such as how to promote on social media, what works on your social media page, SEO, paid traffic, and more.
Instead of wasting any more time, let’s go ahead and jump feet first into this guide and get you started on your path to success.
Promoting Your Website or Blog on Social Media
It is no secret that social media is one of the best places to meet people and promote anything. If you have not noticed, almost everyone uses social media. Heck, your grandparents probably even have a Facebook page.
Social media allows you to connect with people from all over the world and it allows you to narrow down your focus to reach your target audience, which is one of the main reasons businesses rely on this type of promotion.
Of course, when you want to promote your website and blog, you do not want to be too aggressive as this will lead to more harm than good. You should stick to what is called the one in seven rule. This rule will allow you to properly promote the content you need to without coming off as a spammer.
The one in seven rule states that for every seven posts you make, only one of them is a promotion about your business.
Also, you want to make sure that you provide value rich content on your social media page. For example, if you are talking about how difficult it can be to change the oil in a vehicle, don’t leave your readers hanging. Either link them to a post that talks about how to do it or a video that is related. You do not want to link them to something that is not related, as this will just irritate your reader.
Lastly, always show that you are the expert in your niche and communicate with your readers and your commenters.
Okay, now let’s delve a bit more into what works for the different social media platforms out there.
Facebook is one of the most popular social media platforms out there and you can reach MILLIONS of people with just a simple post.
But, before you start posting away on Facebook, you need to know a few things about it. If you do not know HOW to post, then you could post content that could make everyone rich and no one would see it.
First and foremost, you should ALWAYS add a like button or social buttons to your Facebook post. The reason behind this is because people can like your page, the specific content, and they can share it, which gets you more readers in return.
Next, you should always link back to other Facebook posts or to other blogs on your website when possible.
Always share your business promotion on your own personal wall, so that your family and friends can share it too.
Lastly, you should post a variety of posts. For example, a text only, text and link, text and picture, and even text and video, as this will grab someone’s attention.
To use Twitter effectively, you must understand how to use it. When you first sign up for Twitter, make sure you connect with experts and others within your niche and follow them. This will allow you to keep up with them and the industry.
You always want to Tweet regularly and the best tweets are those that are short, sweet, to the point, and include a link.
Lastly, when you can, retweet and like tweets from others that are in the same industry as you are.
Visual content is king on Pinterest and it ranks superior. You want to promote your business or blog by adding lots of pictures and videos about the post, related to the post, and related to your website.
You can even link the picture or video to the specific page you want your readers to go. This way, when they click the content, it redirects them right where you want them.
YouTube
If you want to promote your website or blog through YouTube, you need to know how to use the site. For starters, you ALWAYS want to make sure you fill out the description and title fields along with any tags and keywords relevant to your website or blog.
You should always place a call to action in the description to encourage others to follow up by visiting your site and leaving a comment.
Lastly, always link back to your social media page and share your YouTube video with others, so that they can share it too.
Other Social Media Sites
Lastly, when you promote your content on other social media sites and niche sites, make sure you use a combination of the above. Find what works for you and then continue to do it.
Promoting Your Website or Blog with SEO
SEO, also known as Search Engine Optimization, is a crucial part of promoting your website ad blog. If no one can find you on Google, you better believe that no one will be visiting your website.
SEO is important and it allows you to rank well on search engines. For example, when you Google “chocolate chip recipe,” what comes up? You likely see some recipe websites and maybe a blog or two. All of these sites have been ranked based on their use of relevant keywords. You too can be ranked.
Good Keyword Research
You MUST and we repeat, MUST, perform good keyword research. If you take a backseat and simply create your own keywords, your site will not be ranked and no one will be able to find you.
A keyword is something that other people type in when they want to find or buy something. Therefore, if you have an automotive blog and someone wants to know about how to change their oil, a good keyword would be “oil change,” “cost of oil change,” etc.
Detailed Guides
You can gain a lot of attention on your website or blog if you provide detailed guides for your customers to read. For example, if we use the automotive blog again, you could create a guide on how to change your oil or how to check your tire pressure.
Getting Back Links
You always want to provide some back links to other content on your website or on your blog along with some authority content. You can ask others to link to your blog or website as well, which will help get you some exposure.
Takes Some Time to Get Indexed
One thing you need to keep in mind is that you will NOT appear in the search results right away. In fact, it can take a few days, weeks, or even a couple of months to find your company name indexed on Google, so don’t panic right away.
Promoting Your Website or Blog with Paid Traffic
You can pay to promote your website, which is ideal for many businesses and blogs because you can get your name in front of a lot of people. You are usually able to set a budget and you only pay for an ad when someone clicks or when an impression is made.
Google AdWords
Google AdWords is a paid for advertising service that is offered by Google. These ads are great to promote your business or blog and they appear on the sidebar of Google searches and at the top when you perform a search.
You only have to pay when someone click on your promotion and you can even set a budget that you want to spend. This type of advertising is great for someone who understands keywords.
Bing Ads
Bing Ads are similar to Google AdWords and you can run your advertisement or promotion and you only pay when someone clicks on the ad itself.
Social Media Paid Ads
Social media paid ads allow you to target your audience on social media. The way this promotion works is you pay Facebook, Twitter, or another social media site and they run your ad for you and get it in front of the people you want. You pay based on clicks, impressions, etc. These types of ads are ideal for those who have a budget, as you can determine how much money you spend on your advertising.
Final Thoughts on Promoting Your Website or Blog on Social Media
When it comes to promoting your website or blog, it can be done and it can yield you some of the best results. You do have to work at it and it will take some time, but do not give up on yourself or the power of social media and advertisement.
